Epic Games vs. Apple: How Epic’s Payment System Is Reshaping

Epic Games is once again rewriting the rules. This time, it’s not just about games—it’s about how you pay for them.

In a bold and player-focused move, Epic is expanding its own payment system across multiple platforms. This shift challenges Apple’s long-standing grip on in-app purchases and brings massive benefits for both gamers and developers.

Let’s explore how Epic’s game-changing update could reshape mobile and digital commerce as we know it.

What’s Actually Changing?

Starting in 2025, Epic’s new payment system will become a major alternative to Apple’s in titles like Fortnite, Rocket League, and Fall Guys. Players on PC, Android, iOS, and the web can now skip Apple’s payment process and use Epic’s own checkout instead.

This move isn’t just about convenience—it’s a power play that offers better value across the board.

Bigger Rewards for Players

Epic knows how to make spending more rewarding. Previously, players earned 5% back in Epic Rewards when making purchases. Now, that number is jumping to 20%—but only if you use Epic’s payment system.

That’s real value. For every $10 you spend, you’ll get $2 back in rewards. You can use those credits toward future skins, battle passes, or even full game purchases within Epic’s ecosystem.

This change gives players more choice and more bang for their buck—something Apple’s system simply doesn’t offer.

Developers Finally Catch a Break

Epic’s update isn’t just a win for gamers—it’s a breakthrough for developers too.

Apple typically charges a 30% fee on every in-app purchase. That’s a huge chunk of revenue lost. In contrast, Epic’s new webshops allow developers to sell directly to players while keeping more of their profits.

Here’s how Epic’s model works:

0% fee on the first $1 million in revenue per app each year.
Only 12% fee after that—less than half of Apple’s standard rate.

This means more money goes to creators, which could lead to better games, faster updates, and more community-driven content.

The Legal Breakthrough Behind It All

This shift didn’t happen overnight. Epic spent years in a legal battle with Apple, challenging their payment system rules.

Now, after a recent court ruling, Apple is no longer allowed to block or charge extra for third-party payment options. According to Epic’s CEO, this outcome is a “de facto victory.”

With the legal roadblock removed, developers finally have the green light to use alternative payment systems on iOS—something that was impossible just a year ago.

Why This Matters (A Lot)

Let’s break it down:

For Players: You keep more of your money through rewards and choice.
For Developers: You gain more control and keep more profit.
For the Industry: This could be the tipping point that forces Apple to rethink its ecosystem.

It’s not just about Epic. This decision opens the door for other companies to follow suit, leading to a more open and competitive marketplace. That’s good news for everyone—except maybe Apple.

Looking Ahead: A New Era of In-App Commerce

2025 could mark the beginning of a major shift in how games and apps make money. With Epic leading the charge, more developers may adopt similar models. Players could soon see more purchasing options built into the games they love.

Whether you’re a gamer who wants better rewards or a developer looking for fairer revenue sharing, this update is a step in the right direction.

Epic’s payment system isn’t just a feature. It’s a statement—and the industry is listening.

EPIC GAMES VS APPLE

Final Thoughts

Epic Games is doing more than selling games. It’s fighting for player choice, developer freedom, and a fairer digital economy. By expanding its payment system and offering better rewards, Epic is challenging Apple in ways that could benefit the entire industry.